Home / Repricing & Buy Box / Aura
Aura
NewAI repricer built to win and hold the Buy Box, not just undercut
Not yet scored by our editors + add yours
59 features checked against goaura.com on 23 Sept 2026 · How we score
Pros & cons
- AI raises price again once competitors drop out
- Unlimited listings on every plan
- Repricing in around 10 seconds
- Amazon-only — no multichannel repricing
- Mid-tier pricing for small sellers
What Aura does 11 features
Profit & analytics1/6
- Live profit dashboard — not advertised
- COGS tracking — not advertised
- Full Amazon fee breakdown — not advertised
- Returns analytics — not advertised
- VAT / tax reporting — not advertised
- Data export — included
Pricing & Buy Box5/5
- Automated repricing — included
- AI pricing strategy — included
- Min / max price guards — included
- Buy Box analytics — included
- Multichannel repricing — included
Platform & integrations5/7
- Multiple Amazon marketplaces — included
- Beyond Amazon — included
- API access — included
- AI / MCP connector — not advertised
- Mobile app — included
- Team accounts & roles — not advertised
- Free plan or trial — included
Compiled from Aura's own product and pricing pages, plus anything the vendor has sent us directly. A dash means the capability is neither advertised nor claimed to us — not that it is impossible to do. Work on Aura and we've missed something? Send it over and we'll add it.
User reviews (0)
No user reviews of Aura yet. Used it? Yours would be the first.
Overview
Pricingfrom $97/mo
Free plan / trialNo / trial only
CategoriesRepricing & Buy Box
Websitegoaura.com