MATCH
Find the stack that fits your business
Answer five questions about how you sell, what you need and your budget. You get a set of tools that covers the job — not a ranking of who is “best”. Built from our feature matrix: every tool checked against 59 capabilities, and anything we have not verified is left out of the scoring rather than counted against the vendor.
How the matching works
Your answers turn into weights over capabilities. Selling private label at $50k a month with advertising as your biggest pain weights keyword and campaign features heavily and barely weights sourcing at all; the same answers from an arbitrage seller invert that.
Those weights are then run against the matrix — 59 capabilities checked per tool — and the result is assembled greedily: the tool that covers most of what you weighted, then whatever covers the largest part of what is still missing, up to 4 tools and never past your budget. A capability that is present but cut down counts half, because pretending a limited version is the full one is just the vendor's marketing in our table.
Why a stack and not a winner
The question “what is the best seller tool” has no answer, and every page that pretends otherwise is either guessing or selling. The useful question is narrower: what covers my work, at my scale, for money I am willing to spend.
That usually resolves to more than one product, and the point of building it as a set is to avoid paying twice for the same capability. Two tools that each do the job are not better than one that does both — they are the same job at double the price.
What “we do not know” means here
An unchecked capability scores zero, but it also comes out of the denominator. The difference matters: a tool is never marked down because we have not got round to verifying something. It is marked down only for what it does not do.
Tools whose matrix is less than 80% filled do not enter the matching at all. They still have pages and reviews — they are simply not recommended on evidence we do not have.
What it will not tell you
Whether it fits your workflow. Two tools can tick the same capability and feel completely different to use every morning. That is what the free plans and trials are for.
What you will really pay. Budgets here are list prices. Annual billing, multi-marketplace add-ons and agency tiers all move the real figure.
Whether you need software at all. Below a certain volume a spreadsheet genuinely wins, and the result will sometimes be a very short stack for exactly that reason.
The five questions
What you sell — own brand, arbitrage, wholesale, or other people's accounts. This changes which categories matter more than any other answer.
Monthly sales — from under $5k to over $250k. Scale decides whether a feature is a nice-to-have or the reason you are losing money.
Where you sell — one Amazon marketplace, several, or Amazon plus other channels.
What is costing you most — up to three of: finding products, ranking and listings, advertising, real profit, stockouts and dead stock, price wars and the Buy Box, reviews and hijackers, competitor intelligence.
Your budget — from free plans only up to no constraint. It is a hard ceiling in the matching, not a suggestion.
Questions about Match
Is Match free, and do I need an account?
Free, and there is nothing to sign up for. Five questions, a result, and no email asked for at any point.
Why does it give me several tools instead of one winner?
Because “which tool is best” has no answer and “what covers my jobs inside my budget” does. One subscription rarely covers research, profit and inventory properly; two cheaper ones often do, for less money than the one that claims to do everything.
What happens to a capability we have not verified?
It scores zero but also shrinks the denominator, so a tool is never punished for a gap in our work rather than a gap in its features. Any tool whose matrix is less than 80% filled is left out of the matching altogether — recommending from data we do not have would be the worst thing a site about trust could do.
Does the budget figure include anything beyond subscriptions?
No. It is the monthly software spend the stack is kept under, at list prices. Annual discounts, agency rates and per-marketplace add-ons are not modelled, so treat the number as a ceiling rather than a quote.
Can I change my answers afterwards?
Yes — the result page keeps your profile and sends you back to the form with everything still selected, so you can move one answer and see what it changes.
Does Match rank the tools it suggests?
No. The stack is ordered by what it covers, not by score, and alternatives are shown where another tool comes close on the same jobs. Ratings live on the tool pages and in comparisons; this page is about fit.
Prefer to look around first? Browse the categories, the full catalogue, or put a shortlist side by side.