sellerboard vs Shopkeeper
Our verdict
sellerboard is the better-value profit tool for almost any Amazon seller past a few hundred orders a month; Shopkeeper wins on visual simplicity and payout forecasting for small, multi-marketplace accounts. The real divider is the order cap on each entry plan.
sellerboard Standard is $19/mo ($15 annually) for 3,000 orders; Shopkeeper Starter is $20/mo for just 250. Shopkeeper then climbs to $45 for 1,000 orders, $90 for 5,000 and $250 for 10,000, while sellerboard’s published plans run from $19 to $79. Beyond price, our matrix credits sellerboard with automated review requests, email/SMS campaigns, automated bidding, rule-based automation, keyword research and harvesting, rank tracking, Search Query Performance, Buy Box analytics, hijacker detection, returns analytics, purchase orders and a browser extension. Shopkeeper’s exclusives are API access, an FBA profit calculator and review monitoring.
sellerboard offers a one-month free trial with no card required, and Shopkeeper has a free trial on every plan, so testing both on your own data costs nothing. Running them side by side long term would only duplicate profit reporting.
Choose sellerboard if
- You process more than 250 orders a month
- You want review-request emails and PPC tools inside your profit dashboard
- You sell in the EU and need VAT reports
Choose Shopkeeper if
- You do under 250 orders a month and want a clean dashboard
- You sell on several Amazon marketplaces and want payout forecasts
- You need API access to pull profit data into other systems
| Editor score | ★★★★★ 4.6 | ★★★★☆ 4.2 |
|---|---|---|
| User reviews | None yet | None yet |
| Pricing | from $19/mo | from $20/mo |
| Free plan | — | — |
| Ease of use | 4.6 | 4.4 |
| Features | 4.5 | 3.9 |
| Support | 4.6 | 4.2 |
| Value for money | 4.8 | 4.3 |
| Categories | Profit Analytics | Profit Analytics |
| Top pro | Accurate real-time profit dashboard | Pretty, simple profit views |
| Top con | Narrow focus — profit only | Fewer integrations than sellerboard |
Feature comparison
They differ on 16 of 30 capabilities; 14 are common to both. Counted across the whole catalogue: sellerboard 27 · Shopkeeper 17.
- Browser extension
- Keyword research
- Rank tracking
- Search Query Performance
- Automated bidding
- Rule-based automation
- Keyword harvesting
- Returns analytics
- Purchase orders
- Buy Box analytics
- Automated review requests
- Email / SMS campaigns
- Hijacker detection
- FBA profit calculator
- Review monitoring
- API access
| sellerboard | Shopkeeper | |
| Product research & sourcing2 differences | ||
| Browser extension | ✓included | –not advertised |
| FBA profit calculator | –not advertised | ✓included |
| Keywords & listing3 differences | ||
| Keyword research | ✓included | –not advertised |
| Rank tracking | ✓included | –not advertised |
| Search Query Performance | ✓included | –not advertised |
| Advertising (PPC)3 differences | ||
| Automated bidding | ✓included | –not advertised |
| Rule-based automation | ✓included | –not advertised |
| Keyword harvesting | ✓included | –not advertised |
| Advertising reporting | ✓included | ✓included |
| Profit & analytics1 difference | ||
| Live profit dashboard | ✓included | ✓included |
| COGS tracking | ✓included | ✓included |
| Full Amazon fee breakdown | ✓included | ✓included |
| Returns analytics | ✓included | –not advertised |
| Data export | ✓included | ✓included |
| Inventory & operations1 difference | ||
| Restock forecasting | ✓included | ✓included |
| Purchase orders | ✓included | –not advertised |
| Stockout alerts | ✓included | ✓included |
| FBA reimbursements | ✓included | ✓included |
| Pricing & Buy Box1 difference | ||
| Buy Box analytics | ✓included | –not advertised |
| Reviews & monitoring4 differences | ||
| Automated review requests | ✓included | –not advertised |
| Email / SMS campaigns | ✓included | –not advertised |
| Review monitoring | –not advertised | ✓included |
| Listing change alerts | ✓included | ✓included |
| Hijacker detection | ✓included | –not advertised |
| Platform & integrations1 difference | ||
| Multiple Amazon marketplaces | ✓included | ✓included |
| Beyond Amazon | ✓included | ✓included |
| API access | –not advertised | ✓included |
| Mobile app | ✓included | ✓included |
| Team accounts & roles | ✓included | ✓included |
| Free plan or trial | ✓included | ✓included |
Compiled from each vendor's own product and pricing pages, plus anything vendors have sent us directly. A dash means the capability is neither advertised nor claimed to us — not that it is impossible to do. Capabilities none of these tools offer are left out of this table entirely. Vendors: tell us what we've missed.