Perpetua vs Teikametrics
Our verdict
Teikametrics is the accessible step into algorithmic bidding for Amazon and Walmart sellers; Perpetua is the pricier goal-based engine for brands whose ad spend already justifies it. The $10K-a-month ad spend line is where this decision usually flips.
Perpetua’s matrix advantages are reach and visibility: Amazon DSP and display plus share-of-voice / digital shelf reporting. Teikametrics reserves DSP, AMC and Walmart display for its Advanced tier and above. In return it adds operational extras Perpetua lacks in our data: restock forecasting, stockout alerts, a listing audit, AI listing copy, data export and a free trial. Teikametrics also bundles catalog and inventory insights with its ML bidding, but its Essentials tier gets email-only support and reviewers say setup takes time.
Teikametrics Essentials is $149/mo billed annually or $179 monthly for up to $10K/mo of ad spend; above that, Advanced and Enterprise charge a base fee plus 3% of spend over $10K. Perpetua Essentials is $695/mo for the same $10K ceiling, and its pricing page mentions no free trial. Under $10K a month, Teikametrics costs between a fifth and a quarter as much.
Choose Perpetua if
- You spend over $10K a month on Amazon ads and want goal-based control
- You need DSP, display and share-of-voice reporting in one ad platform
- Your brand team tracks digital shelf share against competitors
Choose Teikametrics if
- Your ad spend is $2K–10K a month and you want ML bidding cheaply
- You advertise on both Amazon and Walmart
- You want a free trial before committing
| Editor score | ★★★★☆ 4.1 | Not yet rated |
|---|---|---|
| User reviews | None yet | None yet |
| Pricing | from $695/mo | from $149/mo |
| Free plan | — | — |
| Ease of use | 4.3 | 0.0 |
| Features | 4.4 | 0.0 |
| Support | 4.2 | 0.0 |
| Value for money | 3.7 | 0.0 |
| Categories | PPC & Advertising | PPC & Advertising |
| Top pro | Strong ad automation engine | ML bidding at an accessible price |
| Top con | Expensive for small sellers | Setup is time-consuming |
Feature comparison
They differ on 9 of 18 capabilities; 9 are common to both. Counted across the whole catalogue: Perpetua 12 · Teikametrics 15.
- Amazon DSP / display
- Ads beyond Amazon
- Share of voice / digital shelf
- AI listing copy
- Listing audit / score
- Data export
- Restock forecasting
- Stockout alerts
- Free plan or trial
| Perpetua | Teikametrics | |
| Keywords & listing2 differences | ||
| AI listing copy | –not advertised | ✓included |
| Listing audit / score | –not advertised | ✓included |
| Advertising (PPC)2 differences | ||
| Automated bidding | ✓included | ✓included |
| Rule-based automation | ✓included | ✓included |
| Amazon DSP / display | ✓included | –not advertised |
| Ads beyond Amazon | ✓included | –not advertised |
| Advertising reporting | ✓included | ✓included |
| Profit & analytics1 difference | ||
| Live profit dashboard | ✓included | ✓included |
| Data export | –not advertised | ✓included |
| Inventory & operations2 differences | ||
| Restock forecasting | –not advertised | ✓included |
| Stockout alerts | –not advertised | ✓included |
| Market & competitor intel1 difference | ||
| Competitor tracking | ✓included | ✓included |
| Market share & trends | ✓included | ✓included |
| Share of voice / digital shelf | ✓included | –not advertised |
| Platform & integrations1 difference | ||
| Multiple Amazon marketplaces | ✓included | ✓included |
| Beyond Amazon | ✓included | ✓included |
| Team accounts & roles | ✓included | ✓included |
| Free plan or trial | –not advertised | ✓included |
Compiled from each vendor's own product and pricing pages, plus anything vendors have sent us directly. A dash means the capability is neither advertised nor claimed to us — not that it is impossible to do. Capabilities none of these tools offer are left out of this table entirely. Vendors: tell us what we've missed.