Mettra vs sellerboard
| Editor score | ★★★★★ 4.8 | ★★★★★ 4.6 |
|---|---|---|
| User reviews | None yet | None yet |
| Pricing | Free plan · from $29/mo | from $19/mo |
| Free plan | ✓ Yes | — |
| Ease of use | 4.9 | 4.6 |
| Features | 4.7 | 4.5 |
| Support | 4.8 | 4.6 |
| Value for money | 4.9 | 4.8 |
| Categories | AI Assistants, All-in-One Suites, Keywords & Listing, Market Intelligence, PPC & Advertising, Price & Market Tracking, Product Research, Profit Analytics, Reviews & Feedback | Profit Analytics |
| Top pro | Autopilot returns a go/no-go verdict on a niche with demand, economics and risks | Accurate real-time profit dashboard |
| Top con | Amazon only — no Walmart or other marketplaces | Narrow focus — profit only |
Feature comparison
They differ on 29 of 40 capabilities; 11 are common to both. Counted across the whole catalogue: Mettra 24 · sellerboard 27.
Only Mettra
- Product database
- Sales estimates
- Niche & category finder
- Price & rank history
- FBA profit calculator
- Reverse ASIN
- Index checker
- AI listing copy
- Listing audit / score
- Competitor tracking
- Market share & trends
- API access
- AI / MCP connector
Only sellerboard
- Search Query Performance
- Automated bidding
- Rule-based automation
- Keyword harvesting
- Advertising reporting
- Live profit dashboard
- Returns analytics
- Restock forecasting
- Purchase orders
- FBA reimbursements
- Automated review requests
- Email / SMS campaigns
- Listing change alerts
- Hijacker detection
- Beyond Amazon
- Mobile app
| Mettra | sellerboard | |
| Product research & sourcing5 differences | ||
| Product database | ✓included | –not advertised |
| Sales estimates | ✓included | –not advertised |
| Niche & category finder | ✓included | –not advertised |
| Browser extension | ✓included | ✓included |
| Price & rank history | ✓included | –not advertised |
| FBA profit calculator | ✓included | –not advertised |
| Keywords & listing5 differences | ||
| Keyword research | ✓included | ✓included |
| Reverse ASIN | ✓included | –not advertised |
| Rank tracking | ✓included | ✓included |
| Index checker | ✓included | –not advertised |
| AI listing copy | ✓included | –not advertised |
| Listing audit / score | ✓included | –not advertised |
| Search Query Performance | –not advertised | ✓included |
| Advertising (PPC)4 differences | ||
| Automated bidding | –not advertised | ✓included |
| Rule-based automation | –not advertised | ✓included |
| Keyword harvesting | –not advertised | ✓included |
| Advertising reporting | –not advertised | ✓included |
| Profit & analytics2 differences | ||
| Live profit dashboard | –not advertised | ✓included |
| COGS tracking | ✓included | ✓included |
| Full Amazon fee breakdown | ✓included | ✓included |
| Returns analytics | –not advertised | ✓included |
| Data export | ✓included | ✓included |
| Inventory & operations3 differences | ||
| Restock forecasting | –not advertised | ✓included |
| Purchase orders | –not advertised | ✓included |
| Stockout alerts | ✓included | ✓included |
| FBA reimbursements | –not advertised | ✓included |
| Pricing & Buy Boxidentical | ||
| Buy Box analytics | ✓included | ✓included |
| Reviews & monitoring4 differences | ||
| Automated review requests | –not advertised | ✓included |
| Email / SMS campaigns | –not advertised | ✓included |
| Listing change alerts | –not advertised | ✓included |
| Hijacker detection | –not advertised | ✓included |
| Market & competitor intel2 differences | ||
| Competitor tracking | ✓included | –not advertised |
| Market share & trends | ✓included | –not advertised |
| Platform & integrations4 differences | ||
| Multiple Amazon marketplaces | ✓included | ✓included |
| Beyond Amazon | –not advertised | ✓included |
| API access | ✓included | –not advertised |
| AI / MCP connector | ✓included | –not advertised |
| Mobile app | –not advertised | ✓included |
| Team accounts & roles | ✓included | ✓included |
| Free plan or trial | ✓included | ✓included |
Compiled from each vendor's own product and pricing pages, plus anything vendors have sent us directly. A dash means the capability is neither advertised nor claimed to us — not that it is impossible to do. Capabilities none of these tools offer are left out of this table entirely. Vendors: tell us what we've missed.