Helium 10 vs SmartScout
Our verdict
SmartScout tells you who sells what on Amazon; Helium 10 helps you run your own listings. Wholesale prospectors and agencies mapping brands get more from SmartScout, while private label sellers operating a catalog need Helium 10’s operational depth.
SmartScout’s exclusive capabilities in our matrix are intelligence-flavoured: a brand and seller database, Buy Box analytics, competitor ad intel, share of voice, bulk supplier-list scanning, API access and a mobile app. Helium 10 owns the operating side instead: advertising reporting, automated bidding and dayparting, rule-based automation, a live profit dashboard with COGS and a full fee breakdown, review monitoring, a listing builder, listing change and hijacker alerts, restock forecasting, stockout alerts, FBA reimbursements, email/SMS campaigns and team roles. SmartScout’s data is US-centric.
Watch SmartScout’s tiers. Basic costs $49/mo ($29 on annual billing) but carries product-level data only; the brand, seller and category data that makes it useful for wholesale starts at Essentials, $119/mo or $99/mo yearly, and Business is $299/mo. Helium 10 Platinum is $129/mo or $99 yearly. A wholesale seller who also runs PPC on owned listings may justify both.
Choose Helium 10 if
- You own a private label brand and run its PPC yourself
- You need profit, reimbursements and restock alerts in the same tool
- You want listing change and hijacker alerts on your own ASINs
Choose SmartScout if
- You prospect wholesale brands and need to see which sellers carry them
- You are an agency hunting brands that underperform on Amazon
- You can budget for Essentials, since Basic lacks brand and seller data
| Editor score | ★★★★☆ 4.3 | ★★★★★ 4.6 |
|---|---|---|
| User reviews | None yet | None yet |
| Pricing | Free plan · from $99/mo | from $29/mo |
| Free plan | ✓ Yes | — |
| Ease of use | 4.0 | 4.3 |
| Features | 4.9 | 4.7 |
| Support | 4.2 | 4.6 |
| Value for money | 3.9 | 4.6 |
| Categories | All-in-One Suites, Product Research, Keywords & Listing, PPC & Advertising | Market Intelligence, Product Research |
| Top pro | Broadest feature set on the market (30+ tools) | Unique brand/subcategory database |
| Top con | Expensive for beginners | Not a fit for pure private label research |
Feature comparison
They differ on 23 of 41 capabilities; 18 are common to both. Counted across the whole catalogue: Helium 10 34 · SmartScout 25.
- Listing builder
- Automated bidding
- Rule-based automation
- Dayparting
- Advertising reporting
- Live profit dashboard
- COGS tracking
- Full Amazon fee breakdown
- Restock forecasting
- Stockout alerts
- FBA reimbursements
- Email / SMS campaigns
- Review monitoring
- Listing change alerts
- Hijacker detection
- Team accounts & roles
- Bulk supplier-list scan
- Buy Box analytics
- Brand & seller database
- Competitor ad intel
- Share of voice / digital shelf
- API access
- Mobile app
| Helium 10 | SmartScout | |
| Product research & sourcing1 difference | ||
| Product database | ✓included | ✓included |
| Sales estimates | ✓included | ✓included |
| Niche & category finder | ✓included | ✓included |
| Browser extension | ✓included | ✓included |
| FBA profit calculator | ✓included | ✓included |
| Bulk supplier-list scan | –not advertised | ✓included |
| Keywords & listing1 difference | ||
| Keyword research | ✓included | ✓included |
| Reverse ASIN | ✓included | ✓included |
| Rank tracking | ✓included | ✓included |
| Listing builder | ✓included | –not advertised |
| AI listing copy | ✓included | ✓included |
| Listing audit / score | ✓included | ✓included |
| Search Query Performance | ✓included | ✓included |
| Advertising (PPC)4 differences | ||
| Automated bidding | ✓included | –not advertised |
| Rule-based automation | ✓included | –not advertised |
| Dayparting | ✓included | –not advertised |
| Advertising reporting | ✓included | –not advertised |
| Profit & analytics3 differences | ||
| Live profit dashboard | ✓included | –not advertised |
| COGS tracking | ✓included | –not advertised |
| Full Amazon fee breakdown | ✓included | –not advertised |
| Inventory & operations3 differences | ||
| Restock forecasting | ✓included | –not advertised |
| Stockout alerts | ✓included | –not advertised |
| FBA reimbursements | ✓included | –not advertised |
| Pricing & Buy Box1 difference | ||
| Buy Box analytics | –not advertised | ✓included |
| Reviews & monitoring4 differences | ||
| Automated review requests | ✓included | ✓included |
| Email / SMS campaigns | ✓included | –not advertised |
| Review monitoring | ✓included | –not advertised |
| Listing change alerts | ✓included | –not advertised |
| Hijacker detection | ✓included | –not advertised |
| Market & competitor intel3 differences | ||
| Competitor tracking | ✓included | ✓included |
| Brand & seller database | –not advertised | ✓included |
| Market share & trends | ✓included | ✓included |
| Competitor ad intel | –not advertised | ✓included |
| Share of voice / digital shelf | –not advertised | ✓included |
| Platform & integrations3 differences | ||
| Multiple Amazon marketplaces | ✓included | ✓included |
| Beyond Amazon | ✓included | ✓included |
| API access | –not advertised | ✓included |
| AI / MCP connector | ✓included | ✓included |
| Mobile app | –not advertised | ✓included |
| Team accounts & roles | ✓included | –not advertised |
| Free plan or trial | ✓included | ✓included |
Compiled from each vendor's own product and pricing pages, plus anything vendors have sent us directly. A dash means the capability is neither advertised nor claimed to us — not that it is impossible to do. Capabilities none of these tools offer are left out of this table entirely. Vendors: tell us what we've missed.