Helium 10 vs Perpetua
Our verdict
These two barely compete: Helium 10 is a full seller suite with PPC as one module, Perpetua is a dedicated advertising engine priced for brands with serious ad budgets. The real question is whether ads are one job among many or the job that justifies a platform of its own.
Perpetua’s advantages in our matrix are all advertising: Amazon DSP and display, ads beyond Amazon, and share-of-voice / digital shelf reporting. Helium 10 has none of those, but it covers almost everything else we track that Perpetua does not: keyword research, reverse ASIN, rank tracking, a product database, niche finder and sales estimates; a listing builder, listing audit and AI listing copy; review monitoring and automated review requests; restock forecasting, stockout alerts, FBA reimbursements, COGS and a full fee breakdown. Even inside PPC, Helium 10 offers dayparting, which Perpetua lacks in our data.
The price gap is wide. Perpetua Essentials is now $695/mo for up to $10K/mo of ad spend, Growth adds a percentage of spend above that, and no free trial is mentioned. Helium 10 Platinum is $129/mo ($99 annually), Diamond $359/mo. A brand spending well past $10K a month on ads can sensibly run Perpetua for campaigns and keep Helium 10 for research, listings and operations.
Choose Helium 10 if
- You spend under $10K a month on ads and need far more than PPC
- You want keyword research, listings and inventory alerts alongside campaign tools
- You want to start on a free plan before paying
Choose Perpetua if
- You spend $10K+ a month on Amazon ads and want goal-based automation
- You need DSP, display or advertising beyond Amazon
- Share-of-voice reporting matters to your brand team
| Editor score | ★★★★☆ 4.3 | ★★★★☆ 4.1 |
|---|---|---|
| User reviews | None yet | None yet |
| Pricing | Free plan · from $99/mo | from $695/mo |
| Free plan | ✓ Yes | — |
| Ease of use | 4.0 | 4.3 |
| Features | 4.9 | 4.4 |
| Support | 4.2 | 4.2 |
| Value for money | 3.9 | 3.7 |
| Categories | All-in-One Suites, Product Research, Keywords & Listing, PPC & Advertising | PPC & Advertising |
| Top pro | Broadest feature set on the market (30+ tools) | Strong ad automation engine |
| Top con | Expensive for beginners | Expensive for small sellers |
Feature comparison
They differ on 28 of 37 capabilities; 9 are common to both. Counted across the whole catalogue: Helium 10 34 · Perpetua 12.
- Product database
- Sales estimates
- Niche & category finder
- Browser extension
- FBA profit calculator
- Keyword research
- Reverse ASIN
- Rank tracking
- Listing builder
- AI listing copy
- Listing audit / score
- Search Query Performance
- Dayparting
- COGS tracking
- Full Amazon fee breakdown
- Restock forecasting
- Stockout alerts
- FBA reimbursements
- Automated review requests
- Email / SMS campaigns
- Review monitoring
- Listing change alerts
- Hijacker detection
- AI / MCP connector
- Free plan or trial
- Amazon DSP / display
- Ads beyond Amazon
- Share of voice / digital shelf
| Helium 10 | Perpetua | |
| Product research & sourcing5 differences | ||
| Product database | ✓included | –not advertised |
| Sales estimates | ✓included | –not advertised |
| Niche & category finder | ✓included | –not advertised |
| Browser extension | ✓included | –not advertised |
| FBA profit calculator | ✓included | –not advertised |
| Keywords & listing7 differences | ||
| Keyword research | ✓included | –not advertised |
| Reverse ASIN | ✓included | –not advertised |
| Rank tracking | ✓included | –not advertised |
| Listing builder | ✓included | –not advertised |
| AI listing copy | ✓included | –not advertised |
| Listing audit / score | ✓included | –not advertised |
| Search Query Performance | ✓included | –not advertised |
| Advertising (PPC)3 differences | ||
| Automated bidding | ✓included | ✓included |
| Rule-based automation | ✓included | ✓included |
| Dayparting | ✓included | –not advertised |
| Amazon DSP / display | –not advertised | ✓included |
| Ads beyond Amazon | –not advertised | ✓included |
| Advertising reporting | ✓included | ✓included |
| Profit & analytics2 differences | ||
| Live profit dashboard | ✓included | ✓included |
| COGS tracking | ✓included | –not advertised |
| Full Amazon fee breakdown | ✓included | –not advertised |
| Inventory & operations3 differences | ||
| Restock forecasting | ✓included | –not advertised |
| Stockout alerts | ✓included | –not advertised |
| FBA reimbursements | ✓included | –not advertised |
| Reviews & monitoring5 differences | ||
| Automated review requests | ✓included | –not advertised |
| Email / SMS campaigns | ✓included | –not advertised |
| Review monitoring | ✓included | –not advertised |
| Listing change alerts | ✓included | –not advertised |
| Hijacker detection | ✓included | –not advertised |
| Market & competitor intel1 difference | ||
| Competitor tracking | ✓included | ✓included |
| Market share & trends | ✓included | ✓included |
| Share of voice / digital shelf | –not advertised | ✓included |
| Platform & integrations2 differences | ||
| Multiple Amazon marketplaces | ✓included | ✓included |
| Beyond Amazon | ✓included | ✓included |
| AI / MCP connector | ✓included | –not advertised |
| Team accounts & roles | ✓included | ✓included |
| Free plan or trial | ✓included | –not advertised |
Compiled from each vendor's own product and pricing pages, plus anything vendors have sent us directly. A dash means the capability is neither advertised nor claimed to us — not that it is impossible to do. Capabilities none of these tools offer are left out of this table entirely. Vendors: tell us what we've missed.