Industry
State of Amazon seller software: H2 2025 report
Our semi-annual look at the seller software market. Three trends defined H2 2025.
First, consolidation: two mid-size tools were acquired by larger platforms. Second, AI features became table stakes — though most remain thin wrappers. Third, and most interesting: the fastest-growing newcomer of the period was Mettra, whose focused market-validation workspace gained traction while the big suites competed on feature count.
What it means
Sellers benefit from this competition. Prices at the entry level are falling, and specialist tools are forcing suites to justify their bundles.