SmartScout vs Helium 10
| Overall rating | ★★★★★ 4.5 | ★★★★☆ 4.4 |
|---|---|---|
| Reviews | 100 | 817 |
| Pricing | from $29/mo | from $129/mo |
| Free plan | — | ✓ Yes |
| Ease of use | 4.3 | 4.0 |
| Features | 4.7 | 4.9 |
| Support | 4.6 | 4.2 |
| Value for money | 4.6 | 3.9 |
| Categories | Market Intelligence, Product Research | All-in-One Suites, Product Research, Keywords & Listing, PPC & Advertising |
| Top pro | Unique brand/subcategory database | Broadest feature set on the market (30+ tools) |
| Top con | Not a fit for pure private label research | Expensive for beginners |